We were approached by Kings Camps to develop their main national advertising campaigns for 2020. This had to target previous customers at different ages and also include a separate campaign for UK primary schools to attract new customers!
We decided to approach this project by offering a whole new set of styling that Kings can apply to all of their marketing material. This had to be fun, youthful and energetic but still transferable to target their full audience of 5-17 year olds and of course, their parents!
We provided Kings Camps with four segmented printed campaigns along with digital assets to match. This was then sent out to schools, existing camps and previous customers.