Party Hard Travel is the fastest-growing company in the Travel industry, reinventing clubbing holidays through the biggest events, the best youth resorts and ultimate customer service.

The Brief

Party Hard Travel approached HotShot to deliver the promotional video for their summer holiday campaign, targeted at the youth travel market. HotShot was required to utilise globally renowned venues and events and create a high-velocity, glamorous video that would portray their unrivalled experiences.

The Delivery

HotShot developed an influencer marketing experience that incorporated critical events on the island of Ibiza. Avoiding this traditional approach of filming promotional material, with models and extras waiting for direction, HotShot integrated unique island experiences, tours and opportunities for the recruited influencers to enjoy their time shooting.

The Results

This unique, immersive approach to the production highlighted Party Hard Travel’s values and strategic messaging more authentically, capturing raw emotion and genuine experience. The video produced was formatted and delivered in several dimensions ready for social media with animated headings and blank versions for web use. The video achieved a 500% ROI with direct sales from the promoted video on Instagram and Facebook.